Marketing gimmicks have worked well across the globe for different brands. Brands have tried to develop immense technological and marketing blend to sell products. Celebrity Endorsement is one good way to sell concept or brand. Talking about plastics in particular, curbing the abuse of plastic is really difficult and most companies are taking different measures to curb the abuse.
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The abuse is really risky given the high chances of global warming and pollution that plastic or paper bags emit. Government of various countries have tried taking a various initiatives like incentivizing the right use of plastic and use recyclable laminated roll stock bags and plastic bags, but to no use. Companies have also joined hands with government and developed CSR plans to stop the abuse of plastic. Manufacturing companies have started migrating to sophisticated production methods of plastics like recyclable plastics and biodegradable plastics that help to stop abuse to a huge extent.
Some of the good brands are using the power of celebrity endorsements to curb the abuse of plastic along with retailers and government.
So, what are the benefits of celebrity endorsements and how to strike it right?
Celebrities are serious
Celebrities are most often considered as serious although they are trading it off with money and forgetting the products. People consider celebrities as their role models so involving them in curbing the abuse of plastic will be really a fair deal. They might promote the recyclable and biodegradable laminated roll stock bags or plastic bags. Their followers will surely react to this message if not others.
Launch a go green campaign and blend with release
You can always aim at launching a go green campaign and involve celebrities if that is not a problem. You can launch a go green campaign and blend it with the latest movie release that is expected to be a hit on the box-office. Celebrities or a group of celebrities can be involved to execute the go green campaigns successfully.
Celebrities have a reach and frequency
Attaching a celebrity face to your anti-plastic or recyclable campaign will have a great impact because celebrities have a wide-range of reach and frequency. They get a great media coverage and there are just ample amount of followers looking at the press release, video or advertisement of the TV. You can fourfold the message’s efficacy then doing it yourself.
Certificate and Incentives
Provide certificates and incentives to celebrities involving with your country’s campaign or company’s CSR. You can also award them for the best helping hand in raising awareness of recyclable plastic and biodegradable laminated roll stock bags. You can also offer a low-grade compensation if budget is not a constraint.
Local NGOs
Apart from the celebrities, you can approach local NGOs and raise awareness about the abuse of plastic and how everyone can contribute to make the campaign successful. Invite celebrity for a talk show or road show, which shall gain momentum too and help you promote your campaign well.
