In recent years, Chinese mould companies are attacked by the global financial crisis. Luo Baihui, the head of suppliers of international moulds, pointed out that Chinese mould enterprises should face this reality and meet these challenges. He suggested that they should make analysis on the situation, develop strategies, and adjust the structure, etc. There are many aspects that the mould companies should take into consideration.
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Firstly, mould companies should pay close attention to industry trends, sales situation and trends of policies. For example, in order to expand the domestic demands, improve the living standard, and stimulate consumption, the state invested 15 billion to implement the subsidy policies. In addition to this, the state also promotes the policy of "home appliances to the countryside"; moreover, it will also implement the policy which is about "revitalization of steel and automobile". These all bring a lot of opportunities to the steel and automotive industry.
Secondly, mould companies should make alliances and division of specialization. In the current financial crisis, those mould companies must strengthen communication and understanding. Besides, they should eliminate misunderstanding and enhance industry unity. If those enterprises take the above mentioned measures, they can get a lot of benefits. For example, they can give full play to their strengths and avoid weaknesses. The coalition will also help them integrate the resources to avoid overlapping investments which will reduce risks and improve equipment utilization.
